Strengthening local service capability and enhancing customer experience across Southeast Asia

In July 2025, Supercolor Group, a global leader in high-performance printing inks, officially launched its Malaysia subsidiary, marking a significant milestone in the company’s international expansion strategy. This strategic move aims to enhance localized service and responsiveness for clients across the fast-growing Southeast Asian printing market.

As demand for high-performance, sustainable ink solutions surges throughout the region—driven by growth in label, packaging, and digital printing—Supercolor is actively building a robust service network across Southeast Asia. Following the establishment of its Malaysia office, new subsidiaries in Vietnam and Thailand are already in preparation, further strengthening Supercolor’s regional presence and service infrastructure.

The Malaysia subsidiary will leverage Supercolor’s global R&D capabilities, fully automated production lines, and strict quality control systems to provide customers with premium flexographic, digital, and screen printing inks. Tailored OEM and ODM services will also be available to support diverse market needs and help customers improve productivity and reduce costs.

At the grand opening event, the company welcomed many well-known Malaysian printing industry leaders, who showed strong support for Supercolor’s entry into the local market. Their presence underscored Supercolor’s growing industry recognition and the market’s eagerness for reliable, innovative ink suppliers.

Ms. Ho Chee Mei, GMof Supercolor Malaysia, shared her vision:

“The Southeast Asian printing industry is rapidly evolving, with growing demand for high-quality, sustainable, and technologically advanced solutions. Supercolor Malaysia is not just a sales outpost — it’s a customer success hub. We are committed to delivering responsive, customized, and sustainable services that truly empower local printers to grow.”

With over 20 years of R&D experience in UV, flexographic, and digital inks, Supercolor continues to lead the industry in vivid color performance, print stability, and sustainability. Backed by a network of 15 global offices and an annual production capacity of over 10,000 tons, the company is well-positioned to support customers worldwide with speed, quality, and flexibility.

Supercolor remains focused on its mission:

Empowering the global printing industry through color, innovation, and sustainability.